My Expert Midwife is a pregnancy care brand founded in 2017 by registered midwife Lesley Gilchrist and massage specialist Claire Charlton. The brand focuses on supporting women throughout pregnancy, birth, and early parenthood with a range of midwife-developed skincare products and educational resources. Their products are designed to address the common but often unspoken challenges of pregnancy and childbirth. Popular products include the award-winning "Spritz for Bits," which helps with perineal recovery post-birth and has been used by over 300,000 women.