Ecommerce photographer

We specialise in ecommerce photographer services:

We give your ecommerce products flare, we are creative marketing agency and we use our years of experience to elevate your brand by giving your product shots a sense of continuity across the board. We work in ecommerce content and we know what you're looking for. We're a collective of creatives that have a passion for product shots done in the right way. That does your brand justice, that gives your products the care they deserve. We're approachable and we're ready to discuss your needs. Book a 15 minute phone call with one of the team, we're sure we can work together!

Ecommerce Photographer: Super Quick Tips for Capturing Professional Ecommerce Photos

Ecommerce photography is vital for online businesses, as high-quality images directly impact customer purchasing decisions. As an ecommerce photographer, your goal is to present products in the most appealing and accurate way. Here’s how to capture stunning images that enhance online sales:

1. Choose the Right Equipment

For ecommerce photography, using a DSLR or mirrorless camera is essential due to the control these cameras provide over settings like aperture, ISO, and shutter speed. A versatile 50mm or 85mm prime lens is great for capturing sharp, distortion-free images. If you’re photographing small products like jewelry or electronics, a macro lens is ideal to bring out fine details.

Example: When shooting a pair of shoes, use a 50mm lens to maintain a natural perspective, ensuring the shoes look true to size without distortion. Set your aperture around f/8 to keep the whole product in focus.

2. Master Lighting for Ecommerce Photography

Lighting is one of the most important aspects of ecommerce photography. Soft, diffused lighting creates an even look that eliminates harsh shadows and glare. Use softboxes on either side of your product to create a balanced light. If you’re shooting reflective surfaces like electronics or glass, place a diffuser in front of the lights to minimize reflections.

Example: When photographing a glossy smartphone, position two softboxes at 45-degree angles to the product and add a diffuser between the light source and the product. This setup will prevent glare while still highlighting the phone’s sleek surface.

3. Use a Clean, Neutral Background

A clean, white background is ideal for ecommerce photography as it allows the product to be the focal point and simplifies post-production editing. You can create a seamless white backdrop by using a roll of white paper or a portable lightbox. This setup also ensures consistency across your product images.

Example: If you’re photographing apparel, hang the clothing in front of a white backdrop to create a professional and clean look. For smaller items, using a lightbox ensures even lighting and a distraction-free background.

4. Shoot Multiple Angles

Customers want a complete view of the product, especially in ecommerce where they cannot physically handle the items. Always shoot products from multiple angles—front, side, back, and top-down views. For items with intricate details, such as handbags or furniture, take close-up shots of features like stitching or hardware to showcase quality.

Example: When photographing a handbag, capture the front, back, and interior of the bag. Include close-ups of the stitching, zippers, and any logos to give customers a comprehensive view of the product.

5. Edit for Consistency and Accuracy

Post-production is crucial for ecommerce photography. Use editing software like Adobe Photoshop or Lightroom to adjust brightness, contrast, and color balance. Consistency across all your images is key to maintaining a professional look. Ensure that the product colors in your photos match the real item accurately to avoid customer dissatisfaction.

Example: When editing a clothing line, make sure all products are edited with the same exposure and color settings. If the actual product has a bright red tone, adjust your image so that the color is identical to what the customer will receive, ensuring a trustworthy shopping experience.

Being a successful ecommerce photographer requires attention to detail, from selecting the right equipment to mastering lighting and composition. By capturing products with clarity, accuracy, and consistency, you can create high-quality images that enhance the customer experience and boost online sales.

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